The Seminole Casinos of Florida have come up with an attention-grabber of a marketing ploy: a $5 million traveling cash display made up of $100 bills, stacked up in a 1,300-pound, $90,000 bullet-resistant Lexan showcase. It’s the largest amount of money ever publicly displayed at a casino, and coincides with a promotion that gives Seminole Player’s Club members a chance to win $1 million by swiping their cards at a designated kiosk. The road show kicks off at Seminole Hard Rock in Hollywood on March 18 and will travel nearly 1,000 miles over the course of about 40 days.

By GGB Staff

Staff writers for Global Gaming Business magazine. Las Vegas, Nevada.