Class II game and system supplier Multimedia Games announced the appointment of slot industry veteran Mick Roemer as senior vice president of sales, reporting directly to President and CEO Anthony Sanfilippo.

Roemer brings more than 25 years of slot sales and marketing experience to his new post, including several years as senior sales VP at Bally Technologies, a post he left to form his own game content company, Roemer Gaming. He was also head of game development at Bally before moving to the top sales post.

Prior to Bally, Roemer worked in top sales, marketing and game development positions at International Game Technology, Powerhouse Technologies and Anchor Gaming.

In his new position at Multimedia Games, Roemer will expand and manage initiatives which he began several months ago as a company consultant, to guide Multimedia’s move into the Class III markets. He will simultaneously build a new sales organization and support Multimedia’s strategy to become licensed and operating in several new Class III gaming jurisdictions. In addition, he will oversee Multimedia’s integration of its systems business and IP (player tracking, Casino Commander, slot management and kiosks) into its overall sales strategies.    Roemer has worked in an advisory capacity with Multimedia since May 2008, in support of the  company’s efforts to expand its penetration in Class III gaming.

“Mick Roemer is an important, strategic addition to our leadership team,” said Sanfilippo. “Mick brings significant, relevant experience from several industry leaders where, in each case, he played a role in expanding market share and the prominence of their product offerings. We look forward to the benefit of his significant Class III experience and industry relationships.”

By GGB Staff

Staff writers for Global Gaming Business magazine. Las Vegas, Nevada.