Pennsylvania's Mount Airy Casino Resort has launched an option for players to order their own comps while at the machine. The "SmartPlay" system is a patented computer module developed by two Mount Airy executives, property President and CEO George Toth and Special Events Coordinator Sharon Kopin.

Mount Airy customers use the system to "build their own rewards" through a resort dollar bank, according to a press release from the property. Kiosks allow patrons to withdraw the resort dollars for use in paying for hotel room reservations, newsstand purchases, golf course fees, spa treatments, concert tickets or for meals at any of Mount Airy's four restaurants. The most popular option, according to the casino, is one allowing players to transfer up to half of weekly earned resort dollars to slot dollars for use in free slot play.

"You will not find this in Atlantic City or Vegas," said Toth. "This exciting new feature is exclusive to Mount Airy and allows our players the ability to choose where and when they want to redeem their player rewards."

Kopin, who holds the patent along with Toth, said the idea came from what she saw as a need for something unique in player rewards. "As someone who's been involved with the gaming industry for many years, I asked myself: 'How many clock radios can you possibly give away?' That's when I got the idea for SmartPlay," Kopin said.

By GGB Staff

Staff writers for Global Gaming Business magazine. Las Vegas, Nevada.