Vol. 9 No. 11, November 2010, Featured Articles
GLOBAL GAMES 2010: Intro
Our annual look at the best in the slot sector
As anyone who has followed the gaming industry for any length of time knows, there is one event which, year after year, provides the clearest vision of the future one can get—the Global Gaming Expo.
This year’s G2E is the last one to be held in November—it changes venues next year and moves to October. However, whenever it has been held, G2E has provided the world’s slot manufacturers a platform on which to display the “new model year,” the games to be launched in the coming year.
Over the years, the slot sector has provided more advanced technology than any other outpost of the gaming industry. Lately, that technology has inched closer and closer to the way slot machines ultimately will be deployed—on a central server-based, networked slot floor.
The nature of many new games that will be highlighted on the following pages reflects the best of what networked technology has to offer: Community play, with players joining both in competition and cooperation. The ability to log in and out, continuing the same game on another day and retaining all bonus features earned. Incredibly sharp graphics and animation, thanks to use of engineering formerly reserved for the home video game market.
At the same time technology has advanced, the slot sector has become more crowded. Competition among slot manufacturers has never been stronger, as companies like WMS, Bally and Konami continue to gain market share, and as Class II powerhouses like Multimedia Games and Cadillac Jack continue to penetrate the Class III market—and newer international players like Aruze and Ainsworth come on strong.
As you will see in this year’s Global Games feature, competition is indeed a healthy thing. International Game Technology, which once had a virtual strangle-hold on the slot market, is responding to the competition with some of the most remarkable games the venerable company as ever produced. WMS is continuing a journey to networked gaming that it started a decade ago, as Bally, Aristocrat, Aruze and others launch new platforms and cabinets that are taking slot play into uncharted waters.
Meanwhile, the ever-elusive slot replacement cycle still stands in the near future, as the manufacturing sector awaits the day when operators will again open their wallets to renew floors that are, as a group, older than they have been in decades.
Had it not been for the timely addition of new floor capacity in places like Pennsylvania and Maryland, the recession could have spelled total disaster for more than one slot supplier. While new jurisdictions like Ohio and Kansas stand to continue this trend, the slot-makers are hoping this is the year replacement sales in mature markets will put them over the top toward recovery.
As you shall now see, all of them are prepared for that eventuality. Here is what the top companies in the slot supply sector have up their sleeves for the coming year.
More Featured Articles
GLOBAL GAMES 2010 Part 1: AC Coint & Slot
Games That Earn—AC Coin uses a new business model as demand for its high-earning games increases
GLOBAL GAMES 2010 Part 2: Ainsworth Game Technology
Spreading Out—New wide-screen formats and a new platform help Ainsworth’s move across North America
GLOBAL GAMES 2010 Part 3: American Gaming Systems
Seizing the Moment—Opportunistic Class II supplier AGS enlists Miodunski to bring in the big Class III guns
GLOBAL GAMES 2010 Part 4: Aristocrat Technologies
Ready to Roll—Aristocrat’s largest-ever G2E collection displays a company reborn
GLOBAL GAMES 2010 Part 5: Aruze Gaming
Spreading the Word—Aruze continues efforts to become licensed around the world while expanding its product line
GLOBAL GAMES 2010 Part 6: Atronic/Spielo
Playing the Strengths—Atronic beefs up its flagship “Deal Or No Deal” franchise while augmenting its game library
GLOBAL GAMES 2010 Part 7: Bally
Team Efforts—Bally launches new technologies, new game styles and new cabinets
GLOBAL GAMES 2010 Part 8: Cadillac Jack
Tooling for the Future—With a new technology, new content and new facilities, Cadillac Jack continues expansion
GLOBAL GAMES 2010 Part 9: Casino Technology
Targeted Approach—Casino Technology applies a wealth of knowledge to product design
GLOBAL GAMES 2010 Part 10: Euro Games Technology
Thinking Global, Acting Local—EGT firms up existing positions worldwide while readying for the U.S.
GLOBAL GAMES 2010 Part 11:International Game Technology
The Next Level—IGT researches player preferences and demographics to take its game design to new levels
GLOBAL GAMES 2010 Part 11: Konami Gaming
Zeroing In—Konami closes in on achieving the “podium”
GLOBAL GAMES 2010 Part 12: Multimedia Games
Staying the Course—The Class II mainstay continues its move into Class III
GLOBAL GAMES 2010 Part 13: Novomatic/Austrian Gaming Industries
Top of the World—Europe’s leading manufacturer brings its broad range of products to gaming’s leading expo
GLOBAL GAMES 2010 Part 14: WMS Gaming
Pouring It On—WMS continues to redefine the slot machine
Beyond Brick and Mortar
A whole new poker room (.com)
Hold Up
Can casino robberies be prevented?
Youth Movement
The ‘new’ National Indian Gaming Commission looks for a kinder and gentler relationship with the tribes
Sovereign Showdown
Tribes going to war over federal labor law
Pit Pros
Table-game vendors serve a rapidly changing business
Bright-ish Future
The Future of the U.K. Casino Industry

