WPT Enterprises, in an effort to maximize the value of its World Poker Tour brand, is reportedly looking at a possible sale of the poker tournaments. The company has not commented on the potential sale, but Gaming Intelligence is speculating that bwin might be the buyer. Bwin has the ability to increase poker TV coverage as well as offer live, streaming interactive entertainment opportunities. The two companies worked together earlier this year during the WPT tournament in Italy, in which bwin customers were able to bet on the players at the final table while watching live action play on their screens. “We’ve had discussions with, and exchanged documents with, some companies that have expressed an interest,” Steve Lipscomb, WPT’s CEO, told the Wall Street Journal.

By GGB Staff

Staff writers for Global Gaming Business magazine. Las Vegas, Nevada.