GTECH Corporation announced that it is rebranding its interactive gaming and sports services division, formerly known as the New Media and Sports Betting division, as G2.

G2 brings together GTECH companies Boss Media, St. Minver, Finsoft and Dynamite Idea under one brand.

G2 provides a full range of end-to-end gaming services, game content and technology solutions to fully regulated customers including marketing, player relationship and risk management, fraud prevention, responsible gaming, and community functions.

“iGaming and sports betting are areas where we see tremendous growth for lotteries around the world,” said G2 President Atul Bali. “Our worldwide lottery and gaming industry experience, coupled
with our recent strategic acquisitions, uniquely
position us to lead the industry in these rapidly
growing gaming segments.”

By GGB Staff

Staff writers for Global Gaming Business magazine. Las Vegas, Nevada.