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Sudhir Kale

Sudhir Kale


Sudhir H. Kale, Ph.D., is the founder of GamePlan Consultants, a company that provides high-level consulting and training on the marketing of casinos. He is also a professor of marketing at Bond University. For more information, email skale@gameplanconsultants.com or visit his website,  www.gameplanconsultants.com.

The Customer Experience

Tue, Nov 04, 2008

What the heck is it?

Stopping The Shrink

Thu, Apr 09, 2009

Smart initiatives for turbulent times

CRM: The Bumbling Continues

CRM: The Bumbling Continues

Thu, Nov 12, 2009

Don’t put the technology ahead of the marketing

Consulting Etiquette

Consulting Etiquette

Mon, Aug 02, 2010

How to treat your independent consultant for optimum results