Methods, Merchandise And Reinvention
Tue, Feb 01, 2011
How casinos can use retail to increase loyalty and non-gaming spending
NormaLynn Cutler is principal of Cutler Enterprises, a full-service branding and “big idea” firm specializing in positioning and conceptualization for municipalities, master developers, retail and mixed-use developers as well as entertainment companies and luxury brands. Her firm has won over 100 awards nationally, including the coveted New York Film Festival trophy.
Julie Brinkerhoff-Jacobs is president and CFO of Lifescapes International. She has been with the firm since January 1982 and is responsible for sales, marketing, financial management and strategic planning. She is also a respected author and speaker on the design and marketing-related topics for the real estate industry (resort, residential, commercial/mixed-use and entertainment sectors), and was responsible for creating the concept direction for a residential project, the Monet Collection, which won local, regional and national awards. Brinkerhoff-Jacobs is also involved on the advisory board for G2E and the Urban Land Institute.
Tue, Feb 01, 2011
How casinos can use retail to increase loyalty and non-gaming spending