Marlene Reyes is executive vice president and chief client officer of the Fine Point Group, the gaming industry’s largest strategy consultancy and management company. She has over 10 years of gaming industry expertise in both operations and marketing with operators including MGM Mirage, Harrah’s Entertainment and Resorts International, where as corporate director of brand and loyalty marketing, she spearheaded the development of the operator’s multi-property CRM application and loyalty program.