Will the Circle Be Unbroken?
Tue, Sep 27, 2011
Insights and innovations in casino closed-loop marketing
Jeff Jordan is a principal at Jordan Gaming Consulting Group. He previously was a director in several product strategy/marketing research, corporate strategic planning, and strategic business development roles for International Game Technology. Prior to IGT, Jordan worked at Bellagio as the executive director of slot operations and marketing. He can be reached at jjordanlv@gmail.com.
Chuck Hahm has extensive experience leading the design of decision-science systems that optimize return and manage risk. He has served in technical and entrepreneurial leadership roles in the areas of retail, military, medical diagnostics and finance. His recent accomplishments include the development of a behavioral analytics technology that accurately predicts customer loyalty. Currently, he is working to adapt this technology into the gaming industry. Hahm is the principal of deepVoxel Analytics (www.deepvoxel.com), and is a director at Jordan Gaming Consulting Group. He can be reached at Chuck@JordanGamingConsulting.com.
Tue, Sep 27, 2011
Insights and innovations in casino closed-loop marketing